The Truth About Private Poker Coaching

Many years ago a very nice fellow reached out to me about private poker coaching.

I was still in the process of “figuring out where all the buttons were” as it related to my coaching process but what I lacked in experience I more than made up for in sheer tenacity.

If a student scheduled a session for one hour and I knew we needed to go for two so that he’d really understand the concept, we went for two. If a student had a question, my Skype door was open 24/7.

In our meeting together this dude confided that he was struggling mightily in poker and in life and was desperate for some structure. To say that he was pumped up in our coaching consult would put in mildly…

He was on cloud 9 and fired up about the prospects of turning everything around.

He instantly bought a 4-pack and scheduled his first coaching session for the following week.

One week later…

He showed up to his first coaching session about 20 minutes late looking hungover and out of sorts. He apologized and told me he had “met a girl last night, spent the night at her house, and didn’t get much sleep”.

He was totally unprepared, had no video for me to review or any hand histories marked, and didn’t even really have any burning questions for me to answer.

Even though I was brand new to coaching, that didn’t sit too well with me. I held him accountable and did everything in my power to motivate him to shake it off and do better next time.

You probably won’t be shocked to find out he didn’t get much value out of our first coaching session…

What may be shocking is that session #1 was actually more valuable than any of the others he paid for…

Because he never scheduled nor showed up for any of the others.

After that first session he dropped off the face of the planet, never asked for a refund, and was never seen nor heard from again.


The truth is that private coaching (poker or otherwise) simply isn’t for everyone. It’s not a magic bullet solution to all of your poker problems.

As a matter of fact, if you have multiple issues you’re more than capable of solving on your own like procrastination, time management, or not following through on learning or studying then you should never pay anyone for coaching.

As Kinesh tells Mike McD in Rounders –

“I give you two grand, what’s that buy you? A day? No, I give it to you, I’m wasting it.”

There are some problems that no amount of money will fix.

You can pay me for my time but, ultimately, it’s just a waste of both your money and our time. That’s a loss for everyone.

But if you’re already doing a great job learning and growing on your own then private coaching is definitely something you ought to look into.

If you have enough money to afford regular weekly sessions, and you’re driven to show up with bells on, follow instructions, and knock your homework out of the park you will get untold value from poker coaching.

Essentially it’s a shortcut to reaching your poker goals only AFTER you’ve taken yourself as far as you can on your own.

If you see yourself in that description, I have zero doubts you and I will create great music together and you’ll be soaring in no time.

If you think you’re more like my student who disappeared…

That’s ok, too… try not to sweat it too much.

Just try to improve on the lowest hanging fruit (The most obvious areas you’re struggling), put one foot in front of the other, and eventually you’ll be in a position where a coach can help you go from good to great.

If you think you’re ready for private coaching, here’s your link to apply:

https://forms.gle/TLgnoQQZ8izUxpj27

Talk to you tomorrow,

Coach Brad