The simple secret

Wim Hof is one of the most fascinating humans on the planet.

Dude climbed 23,600 feet of Mount Everest and managed to reach the top of Mount Kilimanjaro…

While wearing only shorts and shoes!

(The one thing he could not accomplish, however, is getting into restaurants)

He’s also set Guinness World Records for:
Farthest swim under ice (188.6 ft)
Fastest half marathon BAREFOOT on ice and snow
And broke his own record 16 times for longest time spent in direct full-body contact with ice (1 hr, 53 minutes and 2 seconds).
I don’t blame you for taking a moment for a full-body shiver.

So is this guy secretly a mutant and future star of “Real X-Men of the Arctic”? And what’s Wim’s secret?

Being a human who can barely stomach taking a 2-minute cold shower, I’m down with the mutant theory.

However, the real “secret” behind Wim’s superhuman feats…


He claims early in his life he stumbled on a method for breathing that:
Reduces your stress.
Helps you recover more quickly from physical exertion.
Improves your sleep.
Improves your performance in sports.
Enhances your creativity.
Gives you more focus and mental clarity.
He also says it boosts your immune system and reduces symptoms from asthma, MS, Parkinson’s, and other diseases.
Simple. Powerful. Elegant.

The best kind of solution.

While the science is still out on Wim’s claims, there’s compelling evidence to suggest the lab coats are simply playing catchup.

Kind of like how science only recently gave their stamp of approval for a thing humans have been benefitting from for thousands of years:


I’d highly recommend you google “The Wim Hof Method” after you close this email.


“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” — E. F. Schumacker

My latest course “Neutralize Flop Leads” (Or Nuffle, for short) has one obvious characteristic:

It’s dead simple.

As one student put it, “It’s kinda creepy how simple it is.”

Wanna know what else is creepy?

How POWERFUL the strategies are.

With one PDF and a few hours of study you’ll never again feel confused when a fishy Villain leads into you after you raise preflop.

You’ll just feel excited because you’ll know all of the insanely profitable paths forward.

If that sounds like something you’d be into, here’s your link to check out Neutralize Flop Leads:

Talk tomorrow,

Coach Brad